This video explores the evolution of the 80 year old brand and emphasises on the fact that while being modern and forward-thinking, Lacoste carries an indisputable history. Additionnaly, the QR code is a graphic representation of modern technology reinterpreted with the Lacoste L.12.12 fragrances, which links to the video when scanned. Awarded runner up by LACOSTE at the LACOSTE x CSM Exhbition in Bond Street, London

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